Business works on two functions marketing & innovation. Marketing function involves packaging; this is the ultimate thing that will attract the customer to buy your product. In case your product is for the retail store selling, then the packaging will the vital factor in determining the future of your product.

Today every industry has neck robbing competition and it’s your own creativity that makes you stand out of the crowd. Do have a look, at your competitor and make yourpackaging innovative and unique to give it a personality. This is essential because every new product is being recognized from its packaging first and then the quality. So, how to achieve this? You can hire a firm for doing this work or you can do it by your own. As you know more about yourproduct, you are the ultimate person to choose the best. What you need is the unique packaging ideas. Here are 5 unique packaging ideas, which may work for you.

· Reusable package: - The beverage market is the most competitive one and the waste produced by the packages used in this industry is quite high. One way to bring the change in this is to make the package reusable as like done by POM Tea. They just packed the tea in the glass and cover it with a lid. A label on it says remove it and keep the glass. The glass after use is ready to be reused.

· Add Something Extra: - There are standard packaging technology used in every industry like in case of the pasta sauce. There will be a jar with the label on it with the name of the company and other necessary details. To stand out of the crowd just do something different on the regular package. Like packing it with a gold bow on top as in case you are gifting this to someone.

· Focus on package design: - General trend is to think about product first then the packaging. But the case should be other side. There should be focus on the packaging from the beginning so, it can present the product efficiently. It should be something that people will like to see. Create something that is beautiful.

· Create unusual: - This trend is followed in the kids industry as kids get easily attracted to some unusual things quite easily. But this is not the case; the same can be applied in case of adults also. This trend is catching up in the wine industry as they are coming up with weird and fun typepackaging that are great to watch.

· Metallic look: - The traditional way of printed labels is to print on the white or plain materials but the metallic base thoroughly blended with the colours of the print can give an astonishing look and will impact the customer right from the beginning.

These 5 unique packaging ideas are just the beginning, as the imagination has no end point. It just gets better and better with time.

• Written by vishal jindal .
• In category Retailing.
• 14 years ago.

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